Responsibilities:

• Social Media Management: Oversaw the @vspinkcal Instagram account, focusing on promoting new products and campus events.

• Content Creation: Designed graphics for Instagram stories and main feed posts to maintain a cohesive brand aesthetic.

• Event Planning: Organized and executed campus events to launch new products and increase brand visibility.

• Brand Partnerships: Coordinated collaborations to expand reach and engagement.

Project:
The goal was to increase engagement on @vspinkcal’s Instagram, drive participation in giveaways, and attract a larger audience to campus events. By addressing audience reach, branding consistency, and event promotion, I created a structured social media approach that aligned with PINK’s marketing objectives.

Process:
To enhance @vspinkcal’s social presence, I developed a content strategy that included designing visually engaging graphics, organizing giveaways, and leveraging brand partnerships. I scheduled regular posts to maintain audience engagement and strategically promoted events to maximize attendance.

Impact:

↗ Increased Engagement: Achieved a 35% rise in giveaway participation.

↗ Higher Attendance: Boosted event attendance by 1.5 times through targeted promotions.