Responsibilities:

• Social Media Strategy: Managed Sundial Foods’ Instagram (@sundialfoods), creating a cohesive brand presence across digital platforms.

• Content Creation: Designed visual posts and stories using Photoshop, tailored to brand messaging and audience engagement.

• Customer Research: Conducted interviews and trials with potential customers to gather quantitative and qualitative feedback.

• Data Analysis & Reporting: Summarized customer insights into actionable data visualizations for internal teams.

• Marketing Campaigns: Developed and executed monthly content roadmaps across social and email platforms.

• Email Marketing: Drafted and distributed monthly newsletters, highlighting company updates, new products, and employee features.

• Website Management: Maintained the company website to drive engagement and showcase brand developments.

• Strategy & Collaboration: Led brainstorming sessions to refine marketing strategy and strengthen brand identity.

Project:
The goal was to build brand awareness, drive engagement, and strengthen Sundial Foods’ digital presence. By designing cohesive social media content, conducting customer research, and managing email communications, I developed an integrated strategy that connected the brand with its audience while supporting internal decision-making.

Process:
To enhance Sundial Foods’ digital presence, I developed and executed a structured content roadmap, designing engaging visual posts and tracking performance metrics. I conducted customer interviews and trials to gather feedback, which I translated into actionable insights for cross-team collaboration. Additionally, I maintained the company website and managed email marketing efforts to keep audiences informed and engaged with brand updates. I also met with investors to brainstorm how to improve product’s characteristics as well as conducted cold calls, interviews, trials with potential customers.

Impact:

↗ Increased Brand Awareness: Expanded Sundial Foods’ online presence, driving more engagement and brand recognition.

↗ Enhanced Customer Insights: Provided the company with data-backed recommendations to improve product positioning.

↗ Optimized Marketing Efficiency: Established structured content roadmaps, streamlining future marketing efforts.